• Sharon Binzari
• April 27th, 2023
• Marketing

Why is social media marketing important?

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is

What is social media marketing?

Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

Social Media Platforms

1. Facebook
2. Twitter
3. Instagram
4. LinkedIn
5. Tiktok
6. Pinterest

1. Increase your brand awareness.

Due to the sheer amount of people on social media, you’re missing out on the potential to reach thousands, if you don’t have a presence. In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and saves.

2. Generate leads and boost conversions.

Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.

3. Targeted advertising

Social media platforms provide detailed targeting options, allowing businesses to reach specific audiences based on demographics, interests, behavior, and location.

4. Cost effective

Social media advertising can be more affordable than traditional advertising methods, making it a viable option for small businesses with limited budgets.

5. Improved customer engagement

Social media allows businesses to engage with customers in real-time, respond to questions and comments, and build stronger relationships with their audience.

Overall, social media marketing can help businesses increase their brand awareness, reach a targeted audience, drive website traffic, and build stronger relationships with customers. Get in touch with us today for the best social media marketing services. Email: info@swiftsmarketing.co.ke Cellphone: +254 701-533-275