Search Engine Marketing & Pay Per Click

Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.

EM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.

PPC is one of the speediest types of Digital Marketing channels that drives targeted traffic to your web pages and related services.


PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.

There are different synonyms and acronyms related to SEM such as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions).

Successful SEO is not about tricking Google. It's about PARTNERING with Google to provide the best search results for Google's users.

- Phil Frost

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